Strafe Creative has used the following skills/services in the project.
Avakin Life is a global online lifestyle mobile game hosting over 45 million players across an enormous virtual world. They approached Strafe to reimagine their web platform to provide both a web community and supplementary support service for their expanding player base.
Game Downloads Monthly Players
Delivering a robust, high-traffic capable platform with attitude
Working closely with the team at Lockwood Publishing, the creators of Avakin Life, we built an all-encompassing brief of the technical requirements for the site. Near the top of the list was the need to deliver a highly optimised, low footprint website due to the volume of traffic which visited the existing site.
A second key requirement was for the UI design to be very visual and image-led, directed from Avakin’s existing visual style and brand language. Implementing media-rich assets such as images and video often comes at the cost of performance, so it became our job to strike that fine balance.
Reflecting the diversity and dynamism of a global community
The two major facets of this project - stunning visual design and high performance - are normally at odds with each other. However, we managed to design and build a website which delivered on both fronts.
Our final concept was simple; to paint a picture of what being part of the Avakin Life community is like. We created a lifestyle site which showcases the real human emotion and interaction that happens between virtual avatars. The site introduced a new scalable design system and visual language, something that would allow the site to expand over time.
Capturing the culture of the Avakin world
- "Strafe take time to understand your needs and objectives which massively helps to deliver exactly what you are after. Strafe have great experience in the user journey and much much nail exactly what you are after. I found it refreshing working with an agency that instantly understands what you are trying to achieve and simply delivers with no-nonsense."
- - Joel Kemp, Director - Lockwood Publishing