Strafe Creative has used the following skills/services in the project.
In a bid to inspire intrepid adventurers, Adventure Base worked with Strafe Creative to redesign their website. The results are epic; the site paid for itself in the first week. Customers now have access to all relevant information and the streamlined online sales process has more people booking than ever!
Since its launch, the website has been nominated for two 2021 Drum awards for ‘Best Website’ (Drum Roses Awards and the Drum DADI Awards) and won Gold for ‘Best Website’ in the UK Business Awards.
Increase in conversions Average increase in sales
Where would our adventure take us?
In our adventure together, we set out with two clear goals. Firstly Adventure base wanted to start to offer more than just mountaineering. Needing a site which could offer flying, trekking, skiing and more. Secondly Adventure Base wanted to reach and engage with the corporate market, boldly taking on B2B to rive up corporate bookings for their adventures. This all meant a new strategy, a new website and newfound confidence.
The previous website was designed with just one goal in mind, encouraging visitors to call or email to find out more about the mountaineering trips offered. This led the customers down a lengthy sales process with the team via phone calls and email to ensure all questions were answered and customers were filled with confidence ahead of a booking.
With these two new goals in mind, the team wanted to give potential B2C customers as much information as possible through the website in order to free up the time of the sales team. Then, they could work on designing bespoke trips for both inexperienced adventurers and corporate customers and finding new treks and tours, thus growing the business.
As part of the strategy we included the following three elements:
Journey wizard
Some users didn't know exactly what type of adventure they wanted to go on, so to help those users, Strafe created a wizard which guided the users through a step by step process to find the perfect adventure for them.
Interactive map system
To showcase the routes customers take on their adventures, the maps were interactive so the user could click on each point to learn about what happens at that stage.
Mobile-first design
We discovered at the initial research stage that 60% of users visit the site via mobile, so it was paramount that the user journey was well thought through via this device type.
An interesting twist was the consumer behaviour change over the last two years. Since staying at home became the norm, we’ve been doing and ordering everything online. We’ve all missed adventures, so why not book a daring experience online too? Even just 2 years ago, many customers wouldn’t spend over £2,000 online, however now the online buying experience is being approached differently and we’ve seen it in the results!
Reaching the summit (results)
Adventure Base’s new site paid for itself within just one week. Despite the uncertainty in the world, customers were quick to book their next adventure and site visits increased fourfold compared to the previous year. In the months that followed the launch, there has been an average increase in sales of 315%.
The Adventure Base team no longer have to spend hours going back and forth with customers via phone and email; they can spend more time designing, creating and delivering trips for all types of customers all year round.
"We couldn’t be happier with the website Strafe has built for us. Choosing a developer to build one of your company's most important assets is not a decision made lightly but having seen some of the projects Strafe had made previously the decision was made a little easier. From the moment we got going the process was smooth, and transparent and the communication was great. Not only did we receive valuable web design advice we also received great conversion insight and knowledge that we now apply to our business. In fact, in the first month of launching, we did £50k’s worth of sales of which we’d like to think a considerable amount is down to the new site. Thanks to Ross, Emma and the whole Strafe team for doing what they do" - The Adventure Base Team.