As a student, Rob pursued an early interest in design and spent his holidays working at the renowned creative consultancy, The Chase. Unfortunately, he wasn’t very good at drawing—as his art teacher made plain. Luckily, he found his way onto a graduate training scheme at TBWA\, which provided the opportunity to think creatively about business, without having to draw. He became the lead strategist on global brands and won two IPA Awards, before joining a startup strategic consultancy where he consulted for clients including Royal Mail, Sage and Asda.

Rob’s affinity for both business and creativity led him to co-found Squad. He believes that design and communication have tremendous power when embraced in the boardroom and used throughout organisations. This belief has shaped his career at the intersection of strategy and creativity. Rob helps clients develop incisive strategies and then works with creatives of all disciplines to turn thinking into reality.

Outside of work, Rob has built a Scandinavian-inspired house in the Peak District, where he loves running and walking in the hills, before rehydrating in his local. He’s still trying to convince one of his three children to support Preston North End. Rob writes frequently for the marketing press and delivers keynote addresses, workshops and talks for a range of events.