Alec Samways (CEO & Head of Creative Strategy)

Alec Samways


Alec founded Splendid in 2004 to build a communications agency that creates value for brands in the real world. His previous roles included head of global consumer practice at strategic research consultancy Datamonitor, and head of brands division at Slice, a music and entertainment PR specialist. Alec is a family man and former DJ who has suffered from a life-long vinyl addiction.