SO Marketing has used the following skills/services in the project.
About the client
We were referred to Carlingford by an existing client in Ireland. They are one of the largest providers of self-catering accommodation in the whole of their local area. They are immensely well established being one of only four companies in the whole of Ireland that can offer five-star self-catering accommodation. Not only this but all their bookings are taken directly through the company so no agents or third parties are involved.
Challenges
Carlingford were struggling with the third party booking system that they had in place at the time. The restrictions of this system were leading to issues with guest bookings and were not coherent with their desired business model. Another challenge they faced was an overdue website update so they came to SO Marketing wanting assistance with both of these problems.
Solutions
The first issue we tended to was making amendments to their website. We produced a contemporary site that displayed the properties of the company to a much higher degree than the previous site. Since the company was having third party issues we prioritised creating a custom booking system which would allow the company to manage their clients themselves rather than having their clients go through a third party. The custom booking system functions in the same way as the client’s business model and allows room for future growth.