Overview

Dear Barber were keen to target fashion aware sophisticated young males which was perfect considering a significant number of members from our team fall in to this demographic. Remaining conscious towards the negative stigma surrounding the hipster stereotype we created a site that would do justice to the style Dear Barber had elected whilst maintaining that the website was being tailored to suit the upwardly mobile young professional male.

About the client

Dear Barber are a client that wanted a website that could promote their popular and contemporary style, their ideal style of website corresponded brilliantly with our style of web design so creating this site was a fun and familiar experience. Having previously not traded online, the key driver for approaching a local business like ourselves was to get support from an e-commerce perspective as well as a company with a lot of local experience in working with emerging retail brands.

The Process

When working with Dear Barber, we had to adhere to their existing brand identity that they had developed on the product packaging and other marketing materials. With this in mind, we began crafting a website that would be fully responsive on all device sizes. We went further than the client’s requirements and chose to integrate a user-friendly product on top of the other services we provided. Not only this but to give Dear Barber even more exposure we incorporated an interactive tile-themed blog feature so the client could connect with their audience on an even greater scale and make a visually striking impression. The site we created used woo commerce and not only this but we have provided Dear Barber with support and training as well as integration with their product handling provider.