About the client

Infinitive memories are a new business start-up that specialise in jewellery. Their goal is to innovate the jewellery scene through a unique idea. If you’ve lost a loved one and would love something to remember them by then infinitive memories is absolutely the place for you, they create jewellery from the hair and ashes of dead people giving you a little piece of your loved one to always remember them by.

The challenge

Since the client was a start-up we were face with creating a brand that we could then carry through to a website. Since the topic of the deceased is such a sensitive subject we had to stay conscious of the fact that the branding we were producing needed to be appealing but also appropriate for the target audience that Infinitive Memories wanted to reach out to.

The solution

The site we created utilised WordPress and E-commerce Woocommerce, the site allows the client to sell jewellery to a wider online audience and arrange meetings with individual clients. The site offers a product search allowing you to filter out products that you are not interested in. They also offer customers a newsletter signup so you can be notified about the happenings for the company. The site is compatible with full screen and is responsive allowing access to the site from both desktop and mobile phone. Both HTML5 and CSS3 were implemented in to the site creating a finished product that is contemporary and fitting with the demographic that the client wishes to appeal to.