SO Marketing has used the following skills/services in the project.
About the client
Skin Matrix came to us on recommendation from a mutual client for whom we had previously done a website. Skin Matrix is actually made up of three businesses, Skin Matrix which distributes skincare products to Beauty Clinics, Skin Matrix HD which sells direct to retail and has their own range of products, and Cryo HD which sells Cryotherapy devices to trade.
The challenge
This client was struggling to manage their website effectively leading to difficulty with their staff and the general progression of the company. We aimed to create a distinct identity for each aspect of their business. Not only this but the client was having issues with specific challenges in regards to their trade pricing strategy, tier margins and permission access for groups of customers.
The solution
We created a WordPress multi-site which uses WordPress WooCommerce e-commerce functionality. Not only this but we created a unique storefront for all the businesses whilst integrating third party services such as Zoho CRM. A unique feature of the site was a Clinic Location finder allowing visitors to find the nearest clinic just by visiting the site. A multitude of contemporary features were utilised when this site was built including making the site responsive and utilising both HTML5 and CSS3. The client is now successfully trading online and always looking for further improvement. Following this, we have also undertaken a number of print and design projects for the client.