SO Marketing has used the following skills/services in the project.
Established in 1953, Pearl and Dean was the first business of its kind in the cinema advertising industry. Controlling advertising throughout many of the large chains and independent cinemas in the UK, Pearl and Dean is a powerhouse who needed a website to power its digital presence.
Innovative and forward thinking, at the time of inception, Pearl and Dean led the way in creating tailor made commercials for both local businesses and international FMCG advertisers. The industry has grown and evolved substantially with the digital revolution and Pearl and Dean has remained at the forefront of the competition.
Providing detailed analysis and insight into the world of cinema, Pearl and Dean offer real time advice and information on their business website to potential investors. The variety of services on offer enable you to target your audience through comprehensive demographic information to helping with the production of your campaign.
Key Deliverables
B2B website
Functional WordPress Admin
Bespoke Integrations
Interactive Cinema Finder
Built in cinema finder
WordPress Training
B2B Website Design and Build
The website is designed in an engaging way, in keeping with the excitement you’d feel when at the cinema. With a goal to attract potential B2B clients, the design encourages prospects that Pearl and Dean is the best company to partner with for cinema advertising. With a range of dynamic features, including a built in cinema finder, the site provides all the information clients need to encourage lead generation.
Bespoke Integrations
The website integrates real time audience data and showcases Pearl and Dean’s database live on the website for potential clients to see. The integration is responsive so that when new films come out, the updated information integrates straight to the website in a clearly visible way.
WordPress Admin
In a dynamic and fast paced industry, you don’t want to be held up by agency workflow. We worked with Pearl and Dean to ensure the bespoke WordPress admin we created directly met their needs. Pearl and Dean were given full training on how to make amendments to the site so that they can manage the content going forward.
Testimonials
"Always keen to help and thorough in exploring ideas and requirements, SO Marketing has been a joy to work with through all aspects of the design & build of our new website." - Ian McNaught