SO Marketing has used the following skills/services in the project.
As an award-winning design and digital agency, we get to work with some incredible brands all over the UK, and have the pleasure of working with many established businesses in London which sees our team traveling the UK throughout the month to ensure a close and positive working relationship with our clients.
However, when we are approached by an established, well-respected brand right on our doorstep, there’s something rather special about working with and for inspiring local people transforming and growing their business into their next phase.
One of these such businesses is TCS John Huxley, and we had the pleasure of working with them earlier this year on their website redesign…
Who?
TCS John Huxley are based in Stoke-on-Trent and are a successful casino equipment manufacturing company. They offer a huge variety of gambling games all of which can be found on their current site which we are currently redesigning. They are the leading casino manufacturer when it comes casino table games.
TCS offer a huge number of products and games in the casino as well as offering electronic gaming so this project is a both an exciting and huge one. The bulk of the project however was integrating a bespoke fully customisable roulette wheel configurator, a truly unique idea. The configurator consists of nine different parts all of which have a variety of designs and different models. Customers create their own wheel and this model can then be brought to life in the casino!
The Challenge
Initially, TCS John Huxley were looking for a website redesign from our team. Their existing site had grown tired, and failed to be user-friendly with over-complex designs and routes the user could take. What we needed to do was to strip back the simplistic purpose of the site, make it easy to use, but attractive with impressive functionality. This site needs to showcase TCS John Huxley as a high quality, established brand on the world platform in the casino construction marketplace.
The Outcome
The new TCS John Huxley site was created on WordPress and is responsive allowing it to be accessed on all devices and screen sizes. The roulette wheel configurator has been given a total rebuild to make the whole thing crisper and easier to understand. The configurator has multiple finishes for each section all of which have been designed by us. This is something that we are incredibly proud of and is unique to this client in our portfolio as their business is unique and rather special.
Since designing the site, our relationship with TCS John Huxley has continued to grow. We are now proud to be the Marketing Support Partner for the business, continuing to offer web and technical support and maintenance as well as further reinvestment, redesign and improvements throughout the marketing mix for the brand.
Working with such a well-respected brand as a marketing partner is always an inspiring journey for our team, but when they are right on our doorstep in Stoke on Trent, it’s certainly even more exciting!