SO Marketing has used the following skills/services in the project.
The word ‘new’ is something rathe fascinating. It evokes feelings of anticipation, excitement and freshness. It can also conjure emotions of nervousness and apprehension. This cocktail of sentiments is especially so when we talk about a ‘new business’.
When a business is in its infancy, it is at it’s most fragile. And so, those initial days, weeks, months of graft require precision, commitment and dedication to get right. These are the foundations that the business will be built upon and so the perfect beginning leads to a thriving young business emerging into the industry with gusto.
And it’s this combination of fragility and significance to ensure the perfect outcome that creates such an interesting project for a digital agency when working with a new business.
But that is where our creativity thrives…
About the Client
Reach Accountancy Solutions are a newly established accountancy practice based in Leek, Staffordshire. They operate throughout North Staffordshire and South Cheshire offering more than just ‘accounts’ to their clients. They are a full professional advice business who like to build a relationship with their clients for a tailored approach.
We needed to get under the skin of this business, understand what makes it tick and appreciate their goals and ambitions for the future. This is a young business so attention to detail and a sound understanding of their mission statement would enable us to provide a bespoke and brilliant service.
The Challenge
The team at Reach Accountancy Solutions came to us as a brand new start up, so naturally the initial stage of the project landing firmly in the lines of developing a whole new brand. This was created and applied to all stationery items before moving onto the primary requirement…
They wanted a website that was easily updatable by themselves. This needed to be simple to use and efficient for the internal team but equally efficient with a great aesthetic for the customer.
The new website also needed to reflect the branding created in the first stage of the project so all marketing, both digital and print, blended beautifully.
The Outcome
With Reach, we produced a brand that allowed elements to be used across the website as accent colours and items. This colour palette compliments the uses elegantly and flawlessly.
The website itself is a Wordpress based website that the client, following training with ourselves, now updates on a regular basis with news, advice, updates to products and services. Using Wordpress, we are able to build websites where even novice computer users can update the content themselves whilst keeping them great for search engine’s, and having unique and bespoke, high impact designs.