SO Marketing has used the following skills/services in the project.
About the client
BTL are the market leader in medical cosmetic devices sold into clinics and professionals all around the world, with the UK office BTL offer a wide range of products that meet many cosmetic needs to cover all manners of patient’s needs.
The Challenge
BTL had a desire to create and capitalise on a consumer awareness campaign for one of their products, the UltraFemme 360. A device that cosmetically enhances the appearance of the vagina, and provides a range of health benefits. BTL had already gained some good press coverage for the product however needed a place to send patients and professionals through to to enable them to find out more and to connect the two stakeholders together. The website had to also provide tracking of leads and a way for professionals to find out about becoming an approved provider.
The Solution
We developed a fully responsive and unique Wordpress based website that included key landing points for the different types of user. Integrating existing media coverage both text and video into the website, this site allowed us to display the information in an informative and logical way as well as providing a ‘clinic locator’ function integrated with Google maps to enable patients to find professionals.