SO Marketing has used the following skills/services in the project.
About the client
Staffordshire County Council came to us wanting to improve the uptake of their council app that they had developed.
The Challenge
The client had developed an app to improve their customer communication but after realising that the download and usage rates of the app were very low, they approached us to offer our marketing expertise. They wanted us to assist them with their digital marketing campaign and provide assistance for their communications team.
The Solution
We formed a social media marketing plan and executed it successfully which boosted the app’s download rate by a massive 200%. We also trained the internal team to allow them to continue to push the product once we had completed our contract. The app continues to remain successful and we have been invited back on multiple occasions for additional work.