back to thedrum.com
Solve Web Media has used the following skills/services in the project.
Overview
The Headland Hotel is a high-end hotel that is most famous for being in films, including Roald Dahl’s ‘The Witches’. The Headland Hotel previously only used to use London-based agencies; however, opted to use local Cornish-based agencies to support local businesses. The companies, including Solve, worked together to create a fantastic website and marketing campaign for the hotel.
Solve started SEO optimisation on the original website whilst the new website was being built to generate some quick wins for Headland Hotel before the new site launch, which saw an increase in visitors; however, this was only the beginning. The new site launch increased total traffic by 109%, organic traffic by 54%, new users by 132%, and the website had over 100 target keyphrases that grew in position. The Headland Hotel currently have nearly 10,000 keywords worldwide. The Headland Hotel team were so impressed that they carried on with an ongoing SEO strategy, pushing results further.
Optimised Content
Solve created optimised content for the Headland Hotel website to ensure that search engines could understand the content and see the website as an authority in the industry. The optimised content brought higher traffic volumes to the website.
Ongoing SEO
With the success of the SEO foundation plan, Headland Hotel decided to carry on with a monthly SEO plan to push results further. The SEO team created a bespoke SEO strategy that helped the website gain users and conversions.
User-Experience
Having a website with a good user experience is imperative to generate high traffic and, of course, will also help with SEO. Solve worked hard to create a website with a good user experience that perfectly fulfils the user's needs. The main aim was to provide users with a positive experience that would keep users loyal to the services.
Website Design and Maintenance
The team optimised the website for quick wins before the new website was launched. The web developers at Solve created a website with a custom WordPress theme design that was fast, secure and hosted on servers run on renewable energy.
Optimised Eco Hosting
The Solve team are very aware that websites use power all day, every day, which is why all of the Solve servers are powered by renewable energy. The website speed was
Key Stats
109% increase in total traffic
54% increase in organic traffic
132% increase in new users
Over 100+ target keyphrases increased in position
"Tremendously impressed with Solve Web Media - completely transformed the website and our SEO ranking. The website produces unthinkable results, and the hard work of Solve has played a key part in growing our audience and maximising sales".
