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Solve Web Media has used the following skills/services in the project.
Overview
Solve designed and built a new website for Yvonne to maximise her potential online. An SEO foundation & plan alongside strong social marketing then boosted the performance of their website to get the organic traffic achieved today.
Website Design
Yvonne Coomber came to Solve looking for some help with her online presence, the Solve team created a website for Yvonne, and with the success of this site, it was time to review and update the site. The first site we made had generated thousands of followers, so it was essential to making a new site that could be scaled up to facilitate the ever-increasing fanbase. A bespoke custom theme was created to simplify the e-commerce elements and optimise speed and functionality.
Blogs
Solve used keyword research and on-page optimisation to create engaging, entertaining and inspiring blogs for the Yvonne Coomber website, which brought in a tremendous amount of traffic to the new site. Blogs can be used to improve users' time on the page, helps to target SEO optimised long-tail keywords, give other sites more reason to backlink to your site and helps businesses like Yvonne's connect with customers.
Social
A massive priority of Yvonne's was her social media presence. Initially, Yvonne was displaying her art in galleries. However, the commission the galleries were taking was very high. Yvonne, as well as wanting to sell through her website, wanted to join a following on social media to reach more customers. Solve created a social media strategy plan to help Yvonne build her online presence. Yvonne's Instagram account grew to five figures, and her Pinterest account gained 2.2 million monthly impressions.
New Website
As mentioned above, Yvonne wanted to sell her art through her website! With the success of the first and original site Solve made for the client, it was time to review and update the site. The first website generated thousands of users, so we needed to make a website that could be scaled up to facilitate the increasing fanbase.
Viewing art online rather than in person is a trend that has increased over time. The online art market is already estimated to grow by 20% each year, and more art is being viewed online than in galleries. Solve made Yvonne a brand new optimised website, a custom WordPress theme design that was optimised for speed and functionality. Yvonne became an authority online, which resulted in her making a staggering 1,888% increase in return on investment.
SEO
With the help of a Solve SEO foundation plan, Yvonne enjoyed a 25,450% increase in Google rankings and a huge increase in sales over the Christmas period, too, as people were buying art as gifts for family and friends.
Video
Solve filmed, planned and edited all of the videos for the campaign in-house with the intent and purpose of bringing her art to life. The plan was to optimise search terms on Youtube, optimise for advertising and optimise social posts. The results from this campaign were extraordinary! The Yvonne Coomber YouTube channel ranks number one on YouTube for 'Contemporary British Flower Artist', had over 148,000 views on the first video, which was a 30-second preview video and over 148,000 views on the second video, which was a four-minute introduction to Yvonne.
Key Stats
"I'm a painter, so it's essential for me to have an impressive website. Solve Web Media did an amazing job, and my website looks very creative. Lawrence is friendly, creative and professional. He has created a website for me that is a work of art, simply beautiful. He is a pleasure to work with and has a deep understanding of how the web works that will prove to be a big asset to my business.”
