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Skylark Media has used the following skills/services in the project.
Working with our partner marketing agency, Skylark created Blue Cross' TV ad to commemorate the charity's 125th year. As part of the 'To Give Or Get Help, We're Here For You' charity, the DRTV was based on multiple pet and owner interactions across a mondrian grid. The campaign saw a 24% increase in semi-prompted awareness and drove 1325% higher than forecast video view completion. The Drum research in April 2022 rated the ad as the people's favourite charity at the time.
