LEVERAGING RESEARCH DRIVEN CUSTOMER INSIGHTS TO DRIVE SHORT & LONG-TERM DONATION OPTIMISATION

Daydot (Formerly known as House of Kaizen UK) for Shelter UK

“Daydot not only provided us with some fantastic insights into our own customers, but also enabled me to substantiate a number of UX sticking points I had always suspected were impacting conversion, but could never prove. The performance uplift from the quick fixes alone meant that the project paid...