Danny Hayes-Lissack (PR and Content Lead)

Danny Hayes-Lissack

About

Danny’s previous experience as a Broadcast Journalist and radio newsreader for over seven years, as part of an IRN award-winning team - means he knows exactly what type of content will resonate with media outlets and specifically selected targeted audiences.

Breaking news stories such as the Manchester Arena bombing, the Grenfell Tower fire and the Finsbury Park terror attack to listeners on the biggest commercial breakfast show in Wales, Danny knows how to treat delicate content with care.

Danny has worked on campaigns for a number of our large clients, such as Oppo Bothers, London Mint and Your Porthcawl. He has quickly begun converting the skills he picked up in the news room, into securing coverage for a number of clients in a range of publications – ranging from consumer titles to trade press, while maintaining relationships with key journalists in the Welsh media.

Danny has played a key role in recent work for Brace’s Bread, successfully launching several new product ranges, notably elevating their new collaboration with Sam Warburton in particular. Leading the PR team, he has effectively strategised and supervised the production of a complex PR timeline. From building excitement and curiosity of ‘Sam’s Sport Active’ collection across social channels in its release build-up, to then hosting engaging events, further ensuring the interest of audiences and increases brand awareness to those who matter.