Smarter Living
For British Gas from 22/01/16
Rufus Leonard has used the following skills/services in the project.
Challenge
British Gas (BG) is moving beyond traditional energy supply and expanding into services in and around the home. BG identified a need to capture and communicate a range of these future, and currently abstract, product and service ideas to make them easy to understand for both external and internal audiences and in doing so, move on the brands perceptions.
Solution
To bring to life what interacting with these services would be like in the near future, we created a vision film which focused on the day in the life of a family and illustrates how real-time data combined with smart technology seamlessly integrates and reacts to family life, helping to manage the home's appliances and energy efficiently. Introducing the customer as the central character in this new way of using energy also emphasises how, in this post digital world, technology is incorporated into the fabric of home life.
Results
Senior executives at British Gas and Centrica use the video in conferences; it was showcased across the country on a British Gas road show and is also used in expos across the world to help form strategic partnerships with other companies.
More specifically;
Over 70% of our 35,000 employees have been shown the video as part of an exercise to educate employees about the future ambitions of the business
Feedback from staff and external professionals has been hugely positive
The video is so successful at communicating the British Gas "smarter living" proposition that it has been promoted externally on the company website, YouTube and used as part of the above the line consumer campaign
