Creating extraordinary experiences for brands across all touchpoints including Lloyds Banking Group, Reckitt Benckiser, Pizza Express, the AA and Stagecoach. His specialist subjects include brand and marketing strategy, product, service and experience design, CRM, business transformation, lean principles and data-driven decision making. As a former Campaign 'Face to Watch', Laurence Parkes has collected many awards throughout his career - including a Gold Cannes Cyber Lion and Gold IPA Effectiveness awards.