Clients & Partners

Lloyd's Register

Time frame: Present

We helped transition Lloyd's Register from being known solely as a safety and certification business to a consultancy and thought leader in the industry. This was delivered through a 9 month programme from brief to the website going live, including a full re-brand to be rolled out coherently across all channels, and careful colleague engagement.

Reckitt Benckiser

Time frame: Present

We work with the global Brand Experience team to develop a global brand guide for Dettol, Durex and Enfamil, defining a visual and verbal design to help improve brand consistency and effectiveness across key customer touchpoints.

Aviva

Time frame: Present

Group brand architecture, brand development and creative guidance across portfolio. Educating global marketing teams on brand experience principles, vision and values.

The AA

Time frame: Past

We initially began our work with The AA by providing a vision of what the future of the brand could be. We created a three-year digital road map which showed them how we could modernise the brand and put their members at the heart of everything they do to help them provide better customer experiences. The first part of our work was comprising a 60+ app estate into one single hero app that became the ideal driving companion. We worked with them to complete the three-year vision.

Stagecoach

Time frame: Present

Delivering a world-class digital platform connecting their 18 different bus operating companies and provide their customers with a seamless user experience.

Odeon

Time frame: Past

Differentiating the ODEON brand by creating a new visual identity, with extended colour palettes, gradients, emotive imagery and dramatic landscapes complete with a digital-first typeface.

Pizza Express

Time frame: Past

Facing fierce competition on the high street, our task was to create a unique brand experience that lived at the heart of the brand driving customer acquisition and retention.

Premier Inn

Time frame: Past

We refreshed the visual and verbal brand identity across the full 360 brand experience to reflect Premier Inn's very successful exponential growth.

British Red Cross

Time frame: Present

We are working with the British Red Cross as its digital transformation partner to revolutionise its digital estate to enable them to continue providing their invaluable services to those in need.

Lloyd's of London

Time frame: Present

Development of world-class global brand and marketing collateral, campaigns, strategies and activities

Government: Ministry of Defence

Time frame: Present

Brand architecture and strategy, including the creation of a 'UK Defence brand' to house all the MOD's sub brands. Further work has included VI for the Armed Forces Covenant and The Household Division.

Cognita

Time frame: Present

The development of a refined brand positioning, narrative and personality, a new brand identity to reflect this positioning, and a plan for the roll-out of this new brand to internal and external audiences.

National Grid

Time frame: Present

We have been appointed by National Grid to unify the business under one single purpose through brand strategy, a vision film and global brand templates.

Royal Voluntary Service

Time frame: Present

As a digital partner to Royal Voluntary we help support digital development and are responsible for the day-to-day maintenance of their website.

BBC

Time frame: Present

We have been awarded a place on the BBC Digital Design Framework to provide UX and digital design solutions across the BBC product portfolio.

Macmillan Cancer Support

Time frame: Present

Our role as digital partner for Macmillan includes a comprehensive audit and review of their current digital ecosystem, an articulation of the desired user experience, and the creation of a future state vision and set of experience principles.

The Gym Group

Time frame: Present

We have been appointed with The Gym Group to lead their digital transformation programme, starting with an overhaul of their website before looking at app(s) and social channels

Aggreko

Time frame: Present

Development of Aggreko's digital ecosystem to service the needs of its complex customer base across multiple international locations.

Royal Mail

Time frame: Present

We have been appointed on the Royal Mail's digital roster. Past projects include reworking the original Track & Trace app, UX of website and content strategy to create a dynamic, engaging and cohesive content offering to populate Royal Mail owned media and deliver ROI against our organisational objectives.

Axa - Bluefin

Time frame: Past

When AXA Group launched a division consisting of several new acquisitions, we developed its name, brand strategy and creative identity. Rufus Leonard developed a robust brand positioning, we introduced 'Bluefin'. The new identity was so immediately successful with the company's 3,000 employees, the planned lengthy transition period was abandoned. Instead, the look and feel was adopted straight away, bringing the disparate parts of the new company together quickly and seamlessly, under one solid brand.

BT

Time frame: Past

We designed the original BT.com in 1996 and followed that with work that focused on internal and external brand, strategy, identity and marketing projects for both digital and traditional media. We spearheaded the BT rebrand in 2003 and were involved in the development of the BT Group corporate website. We also created and developed the BT Openreach identity and then managed the rollout.

EEF

Time frame: Past

EEF is a membership organisation that represents and supports UK manufacturing. Our role was to develop their new brand identity to reflect their new strategic direction. EEF was keen to project itself as forward-thinking and future-focused. Our reinvigorated brand creation helped them portray a fresher, more future-focused image to the world. The rebrand was brought to life in engaging and comprehensive brand guidelines, asset toolkits and design templates for all their print and digital channels.

Save The Children

Time frame: Past

To overcome donor fatigue, we designed and created a cutting-edge website that connects donors directly with children living in a Sierra Leone slum. Using rich media we developed an immersive brand experience allowing visitors to navigate around 360-degree images of the slum and catch up on the latest news. As a result, donations exceeded ?3m.

BUPA

Time frame: Past

Working with the ecommerce team to innovate sales platforms to deliver cost efficiencies to the business whilst driving uptake of membership.

London Stock Exchange Group

Time frame: Present

Blending heritage with modernity, we're rebranding LSEG to become the most trusted and admired global markets brand. Founded on trust, we are incorporating its values of integrity, partnerships, innovation and excellence into how the brand expresses itself both on and offline. We have created a powerful brand system that enables LSEG to have a greater presence and clarity in an ever more competitive market.

Shoosmiths

Time frame: Past

Shoosmiths is a legal firm, represented by a network of offices across the UK. In response to internal and external feedback that the business needed to be 'more immediate and more accessible, we have designed and built a website that is progressive and intuitive, and plays an integral role in new client acquisition. We are now developing a series of apps and a client intranet system

Rio Tinto

Time frame: Present

5 years ago Rio Tinto needed a partner to take on strategy, design and development for their sprawling web estate. We took on the support of the sites under a single SLA and migrated to a single fully managed platform. We've since delivered the 3 major sites and over 25 smaller sites in 8 language versions and full workflow.

John Lewis Partnership

Time frame: Past

The John Lewis Partnership's 81,000 Partners own and work for John Lewis and Waitrose. Their working patterns, environments and access to technology in the workplace vary greatly. We're putting the partners first by designing and building a personalised, social intranet that will empower better relationships across the workforce and drive the future transformation of the business.

O2 - Sales Website

Time frame: Past

With O2 we first created a single platform that brought the right information and functionality to their sales network across franchise, partner and retail. We then developed over 20 bespoke productivity based applications based on each team's requirements. The solution is an extranet that is so critical that it used every day by over 90% of the O2 Sales directorate. Last year over ?73m of transactions were processed through the site.

O2

Time frame: Past

Many services involve using customer data -our job us to help O2 communicate how the business relies on this to provide valued services, and to encourage customers to feel comfortable about data disclosure. We delivered a concept that was upfront and transparent about which data was being used and how - 80% of customers said they would use it.

Depression Alliance - Friends In Need

Time frame: Past

Appointed to lead the design and development of Depression Alliance's peer-to-peer community platform, which will provide advice, support and reassurance to those living with depression. Tasked with delivering a best in class user-centric digital experience, we are actively managing the Fiends in Need brand across multi-faceted touch points to create an experience that informs, engages and evolves in real-time.

AGEAS

Time frame: Past

As lead creative agency for RIAS and Castle Cover insurance brands, we have defined the positioning before planning, and now implementing, data-driven direct response marcomms spanning multiple channels (DRTV, ATL direct, digital and mobile). The challenge has been to make both brands distinctive and own-able in an overcrowded marketplace.

British Gas

Time frame: Present

We are spearheading British Gas's desire to shift customer perception from a transactionial utility business to a relationship-based service brand. Part of that challenge is to accelerate the migration of customers into an online relationship with a target of 40% uptake within three years. We have delivered EnergySmart, which comprises of a number of digital tools (incl.British Gas's first app allowing customers to submit meter readings - 454,000 downloads) designed to bring an end to quarterly estimated energy bills.

Bank of Scotland

Time frame: Past

When Lloyds Banking Group acquired Bank of Scotland, it was the perfect opportunity to re-establish the brand's Scottishness and appeal to more customers, businesses and communities. We delivered a retail brand campaign, revitalised website offering brand consistency and smooth user experience, employee engagement programme & suite of brochures. This was a Gold Award Winner at the Transform Awards 2013.

Lloyds TSB - Olympic Sponsorship

Time frame: Past

We enabled Lloyds to achieve 96% ROI when sponsoring London 2012. During our 5 year journey, we learnt that the big-budget high-profile sponsorship deal wouldn't transform perceptions - instead, it would be down to how we activated it and brought the Games closer to real people. Our activation programme was designed to inspire and support young people, communities and businesses across the UK with the promise 'Bringing the Games closer to you.' Our remit included ATL & Retail campaigns, customer comms, community activation & game time experiences.

Lloyds

Time frame: Present

We are responsible for delivering a consistent brand experience for over 30 million customers and 104,000 employees, ensuring that Lloyds Banking Group remains a leading force in UK banking. Our remit covers brand idea, brand strategy, brand development, brand management and branch campaigns.