Rufus Leonard is the independent digital experience agency that engineers a meaningful difference for your customers. 

Through our experience engineering approach, we harness technology to create extraordinary experiences that will improve your customers’ lives in meaningful ways. We’ve been creating competitive advantage for some of Britain’s best-loved service organisations for over 30 years, including Lloyds Banking Group, British Gas, BBC, Lloyd’s Register, Reckitt Benckiser, British Red Cross and The Gym Group.

Our integrated offer enables us to design, build and fine-tune the engines of extraordinary brand experience:

Service Design 

There's no such thing as 'one size fits all' when it comes to service design and build. That's why we offer a range of services that have all bases covered. From strategic direction, optimisation and innovation, to total digital transformation of your business, we have the knowledge and expertise to help you meet - and surpass - what your customers expect.


Driven by a quality assured approach, we combine technical expertise, collaboration and business understanding to develop business critical platforms that keep you ahead of the game. From strategic direction and platform selection, to full build, customisation and quality assurance - we have two decades of experience delivering digital solutions, in-house, for some of the UK's biggest and best-known brands.

Brand Strategy & Design 

Your brand represents who you are and what you stand for. Getting it right is key. Our services are designed to help you define your story and solidify your values - giving you the tools you need to deliver consistent, connected and meaningful experiences to your customers.

Organisational Engagement

We create communications, events, tools and training programmes to inspire, engage and align the people in your business. From supporting new service offerings, through to a strategic change of direction for the whole organisation - we bring new ways of working to life, in powerful and engaging ways.


Total Staff


Year Established


Sector Experience

Arts, Automotive, Business to Business, Charity, Construction, Education, Financial, Healthcare, Industrial, IT, Leisure, Media, Professional service, Property, Public sector, Retail, Sport, Telecoms, Travel, Utilities


Recommended for 11 services

Our Showreel


  • Lloyd's Register
  • Reckitt Benckiser
  • Aviva
  • The AA
  • Stagecoach
  • Odeon
  • Pizza Express
  • Premier Inn
  • British Red Cross
  • Lloyd's of London


"Having worked with Rufus on two complex EVP projects, I found their support, guidance and expertise invaluable in delivering solutions which were very well received by a mixed bunch of stakeholders. I never worry about anything they're delivering, as it's always as I want it, to time and to budget. This leaves me free to concentrate on other work, safe in the knowledge that Rufus are getting on with delivering our requirements."


"Rufus are more than a brand experience agency, they truly are an extension of your team. Few agencies immerse themselves into the client world to the extent I've seen with our team. Passionate, committed and experience backed up with a 'client first' mentality that delivers over and above a brief. Not only have I enjoyed every minute of working with Rufus, they have also helped us understand more about our business, our world, and how we move forwards. I hope we have the chance to work together again soon. To anybody looking for brand support - be that strategy, experience or creative this is the agency that can help."


"Rufus Leonard is a great agency to work with. They're hugely creative but also work hard to get under the skin of us as an organisation and what we need to achieve, meaning their solutions are always grounded in our reality. The brand development they've done for us has helped us deepen our understanding of who we are as an organisation. On top of that, their client support truly stands out compared to other agencies I've worked with. I learn something new every time I work with them."