When we started working with New Scientist Magazine at the start of 2019 we had two simple KPIs:

· Increase overall subscription numbers YoY

· Improve YoY CPA efficiency

Our first port of call was Google Ads, setting the account up for success. Across our publisher client base, we’ve discovered that generic magazine keywords are a competitive space to play in, revealing that we needed to drive more potential new subscribers to the site.

We quickly turned our focus to Paid Social, specifically the opportunities with Facebook Ads, and started to build a new customer acquisition platform. Through iterating and improving on previous retargeting activity, and launching an impactful large scale expansion plan, we’ve hit both our KPIs, delivered significant YoY growth through the channel, and have made a real impact on top line paid media performance.