RH Advertising has used the following skills/services in the project.
Independent, South West based brewery - Salcombe Brewery Ltd. first approached RH Partners in August 2015 to help with an extensive re-brand project, after acquiring Quercus Ales.
They wanted to signify to customers and traders: the acquisition, a change of management and brewery team, improved product recipes and new product ranges, by launching under a new name – The Salcombe Brewery Co.
It was important for the brewery to have a memorable, unique identity associated with its brewery location in the South Hams. A comprehensive brand identity process was conducted by RH, exploring the core values and essence of the new Salcombe Brewery brand, out of which: a brand identity toolkit, POS, packaging and other collateral were developed.
The company soft launched its new brand identity to their supply chain and distributors in the summer of 2016, with a full PR launch planned for April 2017, coinciding with the opening of a new state-of-the-art Brewery, shop and visitor centre.
Since the soft launch The Salcombe Brewery Co. has reported increased sales as a direct result of their new brand, POS, advertising and promotional collateral.
Impressive sales in the first quarter after the brand identity rollout saw: cask sales up +87%, bottle sales up + 57%, and a total sales increase of + 76.5%.
The Salcombe Brewery Co. saw significant increases in its customer base across all sections of its business – trade, cask ale and bottle customers. Success has been so great in fact, that the existing brewery is currently producing to its full capacity and is unable to increase growth further until the business moves to its new site in April 2017.