RH Advertising has used the following skills/services in the project.
RH Partner's previous experience in the adoption, fostering and social services sectors meant that we appreciated the importance that the new website would play in the brand's communications and effectiveness in recruiting new adoptive parents.
For most potential parents it is the first point of contact with the brand, and therefore must be uncomplicated, easy to use and present Adopt South West as friendly and approachable.
RH Partners elected to utilise a parallax website design to achieve this, providing simple scrolling navigation that takes visitors through the key stages of the adoption process and mimics the ‘journey’ any potential parent will go on as they explore adoption.
For individuals further down the ‘adoption process’ the website also provides more in-depth features, including Live Chat, dynamic enquiry forms that direct messages to the appropriate agency or local authority contacts, and portal functionality for approved adopters.