Kenneth McFarlane (Account Director)

Kenneth McFarlane

About

Having started in the industry as a broadcast specialist, Kenneth has planned and bought media in every discipline and now heads up a comms planning team in Edinburgh.

With a particular focus on strategic planning, audience analysis and segmentation alongside maintaining excellent levels of client servicing, he has worked on a wide array of brands including Visit California, Pirelli, Scottish Power, bet365 & Highland Spring.

Among the first wave of MIPA accredited individuals in the UK (and the first in Scotland in 2016), Kenneth is also an ambassador for the industry charity, NABS.