Thom leads Conversion Rate Optimisation (CRO) and User Experience (UX) at Reflect Digital. In a nutshell, he improves customers' websites and conversion rates. Working closely with the client, Thom makes the companies we work with get the most out of their hard-earned traffic by reviewing the data and the site itself to identify opportunities to be exploited and issues to be fixed. He also spearheads website experimentation such as A/B testing to ensure data-driven decision making remains at the forefront of our actions.