Joanna oversees the PR and Media activity for our clients, including link building and outreach strategies.

She leverages her outstanding relationships with the movers and shakers at household name publications and websites to ensure our clients receive the best coverage and most powerful backlinks. She’s also an expert copywriter and offers reactive PR and media monitoring.

Joanna studied a Broadcast Journalism post-graduate degree, and swiftly set about putting it to good use. Joanna spent the first ten years of her working life as a broadcast journalist. Featuring for the likes of ITV News, both locally and nationally, she soon worked her way up to Output Producer and Assistant News Editor at Channel 5 News.

You may also recognise her voice, having spent time as a newsreader for radio stations such as BBC Surrey, Heart and KMFM. Meanwhile, she honed her print and online copywriting skills while working for KentOnline.

In her time in journalism, she reported on many Royal visits and interviewed the likes of Sir Mick Jagger, Prime Minister David Cameron, Dame Kelly Holmes and The Fonz, to name a few!

Nowadays, she takes that rich media experience and applies it to our clients’ needs. She is passionate about delivering the best results and return on investment for the businesses and organisations we work with, and provides practical solutions that really deliver.

https://www.reflectdigital.co.uk/meet-the-team/joanna-earle