The Core Web Vitals (CWV) update is approaching, and it’s approaching fast. June 2021 marks the month whereby Core Web Vitals will become a ranking factor for search. This is expected to have a notable impact on search visibility, something by which many companies will be feeling rather unprepared for. The rollout has just recently been rescheduled from May to mid June 2021 with page experience expected to play a full role in search by the end of August. 

Now, despite this update seeming incredibly daunting, this is in fact a revolutionary update in search history. This is providing websites an incentive to improve their interactions with their users - if driving conversions was not enough! For us at Reflect Digital we’re heavily invested in creating more human-focused experiences for users, so we’re 100% behind Google on this update!

The team at Reflect Digital partnered up with SEO data experts Authoritas to bring you an insightful report, sharing key data and observations on how prepared the top 300 UK ecommerce companies are for the new CWV update.

The data for the top 300 ecommerce companies was based on the Internet Retailing top 500 report 2021.

*Please note that CWV scores can vary depending on the time of the test and any updates/ changes to the website. The results reported were from our tests run on 1st April 2021.

Download the report here: https://www.reflectdigital.co.uk/resources/core-web-vitals-ecommerce-study