RBL

RBL has used the following skills/services in the project.

Balfour Beatty Utility Solutions is part of the global Balfour Beatty Group and is a key player in the utility infrastructure sector.

Rebecca was selected in a formal procurement process to conduct a strategic review of the Balfour Beatty Utility Solutions brand. This involved consulting with a diverse cross section of internal and external stakeholders to find out current perceptions of the business and identify the strengths and weaknesses that needed to be addressed. Much of this touched on issues that were only partly related to the brand.

As part of an extensive brand review, we put forward a detailed brand proposition that provided BBUS with a blueprint for all communications and introduced the new strategic positioning of ‘Infrastructure for Life’; a clear and coherent brand message that has helped to unify the diverse initiatives within Balfour Beatty Utility Solutions and establish a connection between their day-to-day operations and the social benefit they deliver.

We have played an essential role in developing and delivering a core suite of materials in print, online, film and digital formats to help tell the brand story internally and externally, including a comprehensive new website and a short film. Additionally, newly designed office space, an employee pocket guide and a quarterly internal magazine forms part of a wider strategy to integrate new brand messaging into the everyday work life of over 4000 employees.

We continue to guide and support Balfour Beatty Utility Solutions, providing communications strategy and planning advice, and ongoing ad hoc creative support.