Active Care Group is one of the fastest growing care companies in the UK. The Group was formed in 2019, bringing together over 40 care providers to form a progressive healthcare business with a focus on complex care.

rbl was first approached to provide urgent support for a recruitment campaign to help fill a number of stubborn vacancies, but it soon became clear that a more fundamental review of the wider brand strategy, identity and marketing communications activity was necessary.

Active Care isn’t just the name, it’s the core philosophy and spirit that runs through everything the Group does and is reflected in the organisation’s new brand story. The all new visual identity system is warm, organic and full of personality. It frames the Group’s unique and emotive purpose putting the focus on those who deliver and benefit from this unique approach to ‘Active Care’.

rbl managed an extensive overhaul of key internal communications and created external marketing materials that bring to life ‘Active Care’ including extensive use of digital video. A comprehensive set of guidelines, assets and illustrations will allow the organisation and its brand partners to talk in a more compelling way about what they do and the life-changing impact they make.

“ rbl has transformed the way we communicate inside and out. We’ve been guided every step of the way to create a brand that bravely and confidently sets us apart in our sector and marks us as the progressive care provider we are. Instead of a collection of separate businesses we’re now one integrated organisation, united with a shared story and philosophy that’s truly unique to us.” Marc Prior, Group Commercial Director

“As soon as we met the amazing team at Active Care we wanted to tell their story with the same warmth, energy and passion that they bring to their many different roles across the Group’s specialist service providers. We looked for the shared purpose and core beliefs that unite them all. The new brand celebrates the people at the heart of this organisation and will help Active Care Group to stand-out and achieve cut-through in a sector that is ripe for radical change.”
Rebecca Battman, Founder and MD, rbl brand agency

The new brand was officially launched today with an all new website for the Group.

www.activecaregroup.co.uk