Rawnet Ltd has used the following skills/services in the project.
THE CHALLENGE
PRESENTING A COMPLEX OFFERING
The Softcat offering on the surface is simple, but the possibilities for customers are almost endless, particularly when factoring in everything available through Softcat partner networks. Creating a space that clearly allows the client to understand Softcat’s broad offering.
COMMUNICATING THE SOFTCAT DIFFERENTIATORS
The people of Softcat and the customer service are what set them apart in the industry. Finding the right balance between the cultural representation and solutions and services detail is key.
ASSISTING THE SALES TEAM
Sales are currently driven primarily by outbound sales, and the website and supporting information are not integral to the process. Finding the right place for digital within the sales team is important as it needs to be useful and assist sales and not be seen as a blocker or hindrance.
THE SOLUTION
To help them achieve this goal, we set out five core focus areas that we needed to implement:
THE RESULTS
13.5% Increase in goal conversion rate
41.3% Increase in average session time
187% Increase in website leads