Introduction

Before engaging with us, Whistl had been through a period of change. Rapid expansion coupled with several acquisitions had led to an overcomplicated core offering, which wasn’t helped by an out of date and, quite frankly, bloated website.

New services were added without user journeys being fully considered, leading to confusion for website visitors, which inevitably impacted customer conversions.

Objectives

Improve the customer experience

Collect more data for the Sales & Account Management teams

Improve lead quality and quantity

Gain a competitive edge that’s not solely reliant on pricing

More accurately represent all areas of the business

Solution overview 

The goal for the new site was to generate quality over quantity when it came to leads, so we had to think about all phases of a user’s buying journey, analyse their intent and optimise their on-site journeys to turn this on its head.

Our UX designers and strategists simplified the journeys across the site to raise the profile of their new service offerings. The attention to detail has made it as painless as possible for their users to navigate, with the key metric being to drive high-quality new business enquiries.

The results

Generated more leads for key areas of the business, through more accurate representation of the products.

The new ‘get in contact’ form collects more relevant information, so the sales team now only receive leads that are pre-qualified, driving efficiencies internally through better quality leads that have more detail attached.

Whistl’s proposition and new content structure mean they are competing on value, with the benefits of working with Whistl clearly articulated throughout the site to cement their position as one of the leaders in the industry.

Improved the customer experience