Rawnet Ltd has used the following skills/services in the project.
Introduction
The ITV brand is a global powerhouse, and as a result, the ITV Media (ITV's commercial advertising arm) site was attracting the wrong audience.
Visitors to the site were landing there expecting to watch programmes via the ITV Hub, leading to a high bounce rate and a confusing customer experience.
We've worked with the ITV Media team for several years now, making us the ideal partner to help them overcome their challenges and drive the brand forward.
Objectives
Improve the experience for ITV Media customers & reduce frustrations for people looking for the ITV Hub
Increase the quantity and improve the quality of leads for the sales team
Overhaul creative to bring up to date with a refreshed brand
Reduce irrelevant traffic and enquiries
Drive efficiencies for internal teams, reducing the time taken responding to poor quality enquiries & save time updating content on site.
Solution overview
The goal was to define a plan of recommended digital changes to overcome ITV Media's challenges, assist continued commercial growth and take full advantage of future market opportunities.
We worked with ITV Media to develop a really clear value proposition, communicating their service offerings in a manner that resonated with their target audience.
The new proposition formed the foundation for the information architecture and UX design, followed by designing and building a new website.
Results
The website now effectively communicates ITV Media’s creative and strategic capabilities, which sets them apart from a ‘standard’ advertising channel.
Drastically improved the quality of leads.
More data for the business development team
Better experience for ITV viewers overall searching for programmes
Save time for the business when updating content on the site, business development and in the sales process