Rawnet Ltd has used the following skills/services in the project.
Introduction
Emerging into a saturated market, RMW founder, Charlotte O'Shea, decided she wanted to make the wedding industry more sustainable, suiting current lifestyle trends.
With a huge emphasis on a greener future, they reached out to Rawnet to help guide, challenge and support their process on the journey to become the go-to brand in the sector.
Along with a change in service offerings, they wanted a complete personality change, moving from the traditional, established and corporate perspective into a new, modern, cutting edge brand.
Key Objectives:
Rock My Wedding wanted a total transformation and rebrand, moving them from a traditional content and directory platform into an end-to-end planning experience for users, to meet the following key objectives:
create and serve useful content that will help couples organise their perfect day
Grow the community of couples who are actively engaged with RMW
Grow the supplier community that has something to offer couples for their wedding
Provide a marketplace for couples to buy and sell items