THE CHALLENGE

The existing technology was highly dysfunctional and ineffective, and didn't allow ITV to provide their clients with an enjoyable online experience that they would want to come back to. As a result they were losing traffic on the site, interest in their programmes and ultimately sales and revenue in the long term. Our challenge was to fix that.

SINGLE DATABASE

Everything needed to be under one single database, making it easy to manage for ITV Studios.

INCREASED CONVERSIONS

The website couldn't just be beautiful - it needed to get prospects to register.

DEDICATED MOBILE SITE

More and more people are browsing website content on their phones. It would be website suicide to not cater for these users.

THE SOLUTION

A clever combination of a single database, iPad sales tool kits and a bespoke local video server, enabled us to answer the brief perfectly, and save ITV hundreds of hours in programme maintenance. ITV Studios can now exhibit all of their content, offline, capturing prospect details and integrating this back into their main online marketing website.

We knew we could do more than to offer just a technical solution. As conversion experts, we also gave ITV Studios’ prospects the best possible experience when interacting with their content.

THE RESULTS

A fully integrated mobile and desktop application that gives prospects easy access to thousands of hours of content. Above all, activity is recorded in a specifically created CRM and personalisation platform which enables the marketing team to laser focus their efforts when promoting content.

INCREASE IN DAILY USERS

Before launch, ITVStudios.com had an average of 900 daily users. Since implementation, users have grown to over 3340 per day, equating to 271% increase.

INCREASE IN DAILY PAGEVIEWS

Average daily pageviews also grew, from 2591 to 7591, showing a further 192% increase.

BROADCASTERS REGISTERED SINCE LAUNCH

Most importantly, over 1,308 broadcasters have registered to the platform since launch.