Introduction

Bottomline technologies had a complicated offering, servicing multiple industries built up over several years. As a result, their proposition had become confusing, bloated and lacked focus on their customers’ challenges and objectives.

They were looking for an agency to guide, challenge and support them on their journey to become a disruptive technology leader.

Key objectives

To position Bottomline as more than just a financial software company into a disruptive technology leader that will transform the Financial Services market and act as a true partner for all clients

Align a wide portfolio of products with relevant customer segments to help improve website conversions

Restructure the website architecture to streamline user journeys

Solution overview

We designed simplified user journeys for the new website that allowed users to browse top-level solutions and contact Bottomline at every point with a proposition that doesn’t take minutes to understand and introduced new online tools to save prospects time on the website.

We added a tailored lead generation enquiry form that’s unique for each customer type and solution whilst implementing Drift (a conversational marketing tool) to simplify starting a conversation with Bottomline. 

Finally, Our growth marketing team increased the tracking for Bottomline Technologies’ website to monitor engagement and continuously refine and update the content and user journeys to increase conversions.

The results

A new proposition and digital customer experience for Bottomline’s premium service and sophisticated offering while remaining empathetic to a potential customer’s state of mind while browsing.

Record

Number of qualified leads month following the launch (June 2020)

125%

Increase in web conversions YoY

87%

Increase in traffic to the site