We surveyed 200 senior marketers from the UK's top retail, travel and financial businesses about their attribution solutions and digital marketing investments. Full report here.
Respondents told us that current solutions are inaccurate, and that their purported insights can't be used by them to optimise digital marketing spend.
The result? High levels of wasted investment, as they shy away from activities with any kind of long-term payback and default to short-term measures such as PPC and, increasingly, programmatic advertising.
Download the full report here