Like many brands looking to grow and increase their revenue, Intec Brackets, a TV wall mount brand, decided to look at new advertising channels after having long term success on Google and Bing ads. Due to the functional nature of the product, Amazon naturally stood out as a key opportunity for growth through advertising after strong organic sales across a number of products.

In order to ensure their success with Amazon Advertising and to maximise Intec Brackets’ return on investment, the Push eCommerce team devised an account strategy and campaign plan. This involved research into their products, competitor products and potential search terms and audiences to advertise to.

Carrying out this plan on Amazon has allowed both the Intec Brackets team and the Push team to have a cross-channel, diversified approach to online strategy and has given the brand a new, consistent revenue stream which will future proof their business against.

The challenges

- Heavily relying on automated bidding/campaigns so had little control on how to focus budget on whats selling well, what they need to get rid of or new products

- Losing money due to poor ROAS – running campaigns at a loss after all fees

- Struggling to sell over stock items – Because items just sitting in Amazon’s warehouse (FBA) just being hit by storage fees for items the business couldnt get rid of

The approach

- Connected smart bidding software to use tech to improve performance

- Started breaking down campaigns to focus in 3 different campaign types – Top sellers, overstock/clearance items and new products to push and gain quick traction

- Use a mixture of manual and automated bidding depending on business objective

- Sponsored brands campaigns – awareness of brand to promote across top keywords

The results

- Increased ROAS by 46%

- Increase Ad Revenue by 328%

- Improve sales over-stocked items and launch new products