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adidas, one of the world's leading sportswear brands, needed to radically streamline its marketing supply chain. Not just to untangle complex, costly and time-consuming activities, but to unleash the full power of its in-store marketing. This meant gaining visibility and control of their marketing execution across all channels. To make the most out of this move, they needed a partner who could provide world-class supply chain proficiency, creative production capability across all product types, deep retail store knowledge and leading procurement deployed at scale. Making sure that marketing spend turned into measurable growth.
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Our global FMCG client has set out to achieve major sustainability gains. But to make it happen, they needed a partner who could help them reach far upstream in their supply chain, ensuring suppliers deliver consistent quality, visibility and improvement in their responsible sourcing. Our client's goals are as progressive as they are challenging. They include cutting greenhouse gas emissions in half by 2030 and reaching net zero by 2050. But their environmental and social impact extends far beyond their own organization. Sixty percent of their emissions come from their upstream supply chain. And Tier 3 suppliers have proven difficult to monitor, increasing the risk within their supply chain.
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Edrington produces exceptional, high-end spirits. As consumer expectations for sustainability increase and direct-to-consumer sales grew, they needed to continue to elevate their presence in the marketplace. This meant finding a partner to help maximize efficiency and sustainability while maintaining the high-end quality their customers expect.
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Global brand consistency and quality at the speed of business. Bayer needed better brand consistency and quality around the world--but without slowing down campaign development by imposing cumbersome approval processes. The complexity of POS campaigns by local markets was especially challenging to them. To relieve these pain points, they needed a partner who could create visibility and consistency across their global marketing procurement activities.
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This leading non-profit does great work in the world. But its direct-response fundraising wasn't reaching the same level of excellence. They needed a partner who could help them raise their marketing to better meet their mission. HH Global analyzed the existing campaigns, and identified significant shortcomings. The database wasn't being targeted effectively. In addition, messaging wasn't consistently on strategy. To address these and other needs, we developed a holistic strategy and execution plan to increase engagement. We also created an aggressive and continuous multivariable test plan to provide ongoing learning and opportunities for enhancement.
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Beam Suntory, a leader in premium spirits, was challenged by regional isolation, lack of visibility and limited compliance to brand standards. This was hampering their global growth objectives. Beam Suntory was looking for a single global marketing execution partner to manage and streamline execution of POSM, Branded Merchandise, eCommerce, Warehousing and Fulfillment. The partner had to have robust technology to allow improved communication and simplified workflows across regions for better global collaboration. HH Global consolidated Beam Suntory's disparate marketing activities into a single, unified global operating system. Leveraging HH Global's technology, all buying, reporting and project management was combined into one scalable solution.
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One of the world's largest banking and financial services organizations was having trouble maintaining brand consistency across their diverse audiences and geographies worldwide. At the same time, they needed to improve sustainability while leveraging efficiencies of scale. To deliver impactful, effective marketing they needed a partner with best-in-class technology, global reach and the ability to guarantee brand consistency everywhere with speed and efficiency. HH Global's technology and approved supplier partners drove unprecedented brand consistency and integrity. We also provided overall visibility and control, while allowing for the local needs of country-level marketing campaigns. Year-one product cost reductions were +30%.
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Samsung was working through numerous marketing procurement and production suppliers. This was complex and time-consuming and led to inconsistency in brand presentation and quality. And they were missing opportunities to make data-informed decisions that could produce real-time impact. Samsung needed a partner that could bring it all together to simplify, streamline and unlock value across their marketing procurement and production activities. HH Global created a solution for Samsung that delivered impartial and insightful business data for clear visibility into their marketing activities. This combined with our on-site, consultative team empowered Samsung to unify their operations into a single end-to-end solution.
