Brief

Positive was engaged to support the ATL elements of JLT's pension awareness campaign with a strong digital execution to raise awareness of the product in the market. 

The objective for this campaign was to target C-Level executives and senior management at prospective clients and target companies to raise awareness of the product in the first instance, and ultimately drive direct action and lead capture for sales follow up post-campaign.

Solution

Leveraging account based marketing, Positive was able to tap into the prospect lists & targets for JLT to directly speak to and engage with their customers. 

Tapping into key social media channels (LinkedIn, Facebook and Twitter) we delivered a solution to effectively reach the audience and prospects for JLT creating a buzz around their new product and interest amongst potential clients and their employees.

Results

Over two campaign phases, our executions targeted both employees of existing clients and prospective employers & new clients across social media. To date we have delivered the below results, as well as a pipeline that includes senior decision makers within the likes of Publicis, De Beers, Leeds University, TfL and Sky.

30k visits to campaign landing page
1.7million impressions
£54 cost per lead