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How do you structure products in your ecommerce site? Single, split out products with separate URLs or a master group product that allows users to search through a products features. The pros and cons of both are vast, but which is right for your SEO strategy? Jimmy in our team runs through this challenge in our experience of product optimisation for ecommerce sites.
https://www.polarisagency.com/blog/product-variations-b2b-seo-for-ecommerce-websites-polaris/
