Clients & Partners

Mars inc.

Time frame: Present

Empowering people to be the change Mars Inc. is focusing on the future by putting people at its heart. The User Centricity team had got off to a great start activating a network of change agents but needed strategic communications support and impeccable design to drive excitement, engagement and action across Mars' global sites. We conducted 30+ global interviews and hosted comms workshops to get to the heart of what UC meant to Mars, then, using the ADKAR model and an existing visual identity, we created a strategic comms approach designed to create a movement with real momentum. As an extension of the Mars team, we advise, drive and create comms that have helped recruit 15,000+ people, including 500 UC Champions (we've got our sights on a thousand more). Our work's been covered in Forbes and helped empower change that makes a difference to Mars and consumers all over the world.

ICIS

Time frame: Present

Capturing customers' hearts and minds Petrochemicals, energy and fertilizer market expert ICIS was enhancing its customer experience with a new insights platform. A heritage brand with decades of experience, ICIS was responding to customer demand by developing new digital tools to help them stay ahead. We created a customer-first campaign promoting the benefits of the changes, using powerful, targeted messaging and striking design to drive action. From a compelling animation with a paper-cut look to maildrops with a chocolate coin featuring a strong campaign slogan, we gave ICIS real standout and renewed engagement with existing customers. We delivered a global campaign in just 11 weeks, with an 83.8 million reach and a 1,250 per cent ROI. Our campaigns drove 60,000 existing and potential customers to the platform and drove six-figure additional revenue.

Squire's Garden Centres

Time frame: Present

Modernising a family brand Family-run Squires Garden Centres have been in business since 1936. Their 16 sites provide a relaxing shopping experience as well as inspiration for your garden. Despite steady growth, the brand presentation had become inconsistent and dated, and was holding back new customer acquisition. Initially asked to support them with signage, we encouraged the team to focus on their position at the heart of the community, with expertise and experience that makes Squire's more than just a place to buy greenery and grow bags. We updated their brand identity inspired by 'modern garden centres with a tradition of excellence', adopting a timeless, clean look that recalled its heritage. We gave them a bright colour palette, switched to a font developed in the '30s to link back to where it all began, and introduced a warm tone of voice that created the perfect blend of family values and expert advice.

Shelter

Time frame: Present

Supporting Shelter to give the Gift of Home. While it's one of the UK's best-known charities, Shelter is on a mission to change perceptions of what 'homeless' means. The charity wanted to create a new retail concept to support its work which was simple for retailers to buy into, easy for consumers to shop, and which highlighted that homelessness can happen to anyone. Even families like yours. We created an emotive proposition and flexible suite of creative centred around the warmth, comfort and security of 'home' that could work across multiple channels and brand-lock ups. Our Gift of Home concept and creative was flexible enough to sit side by side with a range of established brands, and to be used across a range of channels from product labels to social media campaigns.

Conde Nast

Time frame: Present

Creating digital consistency for a multi-faceted brand. Iconic publishing group Condé Nast approached us after seeing our work on Mike's Table. While the group - famous for the likes of Vogue, Architectural Digest and Bon Appétit - had a strong brand offline, its digital identity needed attention to create standout and consistency across diverse subject areas. We took inspiration from the accent on the E of the logo and used it to build our visual language, creating a simple but striking device that could be overlaid on social content to create a consistent look. We applied the new digital identity to social content for Inside CN - behind the scenes content; Follow Friday - the group's most interesting stories globally and I Am CN - a feature focused on building employee pride. We also simplified the wordmark so it worked better online, making the handle instantly recognisable.