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Time frame: Present
P&W has a trusted relationship with Tesco spanning three decades. Our unparalleled wealth of experience has resulted in 85 design and marketing awards and an intimate relationship with the UK's most successful retailer. P&W has worked across all categories including: food, soft drinks, alcohol, health and beauty, and more. From large-scale range redesigns and roll-outs (e.g.: Christmas range) to innovative paper engineering for our award-winning kid's tissue range, our creative and strategic involvement with Tesco is extensive and unrivaled. Tesco core-brand case study: https://www.p-and-w.com/projects/tesco
Time frame: Present
With guardianship of the Finest* brand since 1998, P&W ensure the premium own-label brand evolves and excels, maintaining its status as the number-one grocery brand in an ever-changing and challenging market. From its launch with a distinctive silver pack architecture, P&W has helped the brand undertake many commercially successful evolutions. Interestingly it has recently returned to its routes, with a renewed focus, on silver panels. P&W design, artwork and photographically manage the Finest* brand, working closely with illustrators, photographers, repro-houses and, of course, the Tesco team. Premium own-label Finest* case study: https://www.p-and-w.com/projects/tesco-finest
Time frame: Past
A unique, progressive retail concept for Tesco's entry into the North American market that eliminated visual clutter and enhanced shopping experience, resulting in positive competitor differentiation. P&W was engaged to create a tailored approach that empathised with the US consumer needs and shopping styles. P&W worked with the retailer's management team to define positioning, emotional and tangible brand values, store communication and overall brand personality. The system for packaging encompassed the brand values and helped consumers with clear language, information hierarchy and visual representation. Concepts we implemented over an 18-month period and resulted in the launch of over 2000 SKU's involving three phased launches. 199 Fresh & Easy stores were launched over 6 years and 80% of customers interviewed said the reason they shopped at Fresh & Easy was due to its Own Brand offering. Fresh & Easy case study here: https://www.p-and-w.com/projects/fresh-easy
Time frame: Present
P&W has a dedicated creative team for Ferrero to ensure efficient account management and design consistency. Our team has helped Ferrero not only in the creation of packaging strategies, advertising materials and social media collateral across its portfolio of brands, but also in the creation of corporate documents and presentations for over 15 years.
Time frame: Present
P&W have been delivering premium seasonal design solutions for Ferrero Rocher across their four gifting occasions: Christmas, Easter, Mother's Day and Valentine's Day, for over a decade. This includes creating the packaging strategies, POS solutions, in-store theatre, brochures and even advertisements that are placed in all major magazines and tabloids. Ferrero Rocher case study here: https://www.p-and-w.com/projects/ferrero
Time frame: Present
Since 2007, P&W has worked on Kinder portion-controlled products, supporting parents and their children. Our design input includes creating commercially successful solutions for the well-loved brand, as well as crafting annual promotions, NPD, licence application (including Disney, Marvel & Pixar) and the creation of impactful in-store theatre. P&W has helped to propagate a brand identity that inspires and excites consumers. Our team is also intimately involved in seasonal promotions, incorporating "added play" wherever possible through the physical packaging structures as well as the graphic design applications.
Time frame: Present
P&W has been developing the potential and enhancing the appeal of the UK's best-selling, best-loved spread for ten years. Nutella has grown to incorporate a selection of sub-brands, including Nutella B-ready and Nutella & Go! among others. P&W helps Nutella communicate its brand values and is instrumental in spreading the joy whether this be via personalised message packs, the Nutella's 'Back to School' or special-edition jars and seasonal campaigns. P&W inventively inject inspiration into the brand's global strategy, producing inspired packaging design strategies, marketing materials and engaging social media collateral.
Time frame: Present
For over a decade, P&W has been creating design collateral for Tic Tac's flavour variants, including defining special edition campaigns and event-based promotional activity support. Our strategic input for the world's most iconic mint brand include promotions with The Coca-Cola Company, movie franchises such as Minions, MTV and the radio station Kiss. Tic Tac case study here: https://www.p-and-w.com/projects/tic-tac
Time frame: Present
P&W has been helping Kinder Bueno to engage new customers since 2009 via packaging and strategic online and print campaigns. This includes our work on the brand's social media campaigns which we've managed, helping Kinder Bueno to attract new consumers and inspire fans. Our team has created numerous POS and in-store theatre displays for the brand, including applying promotional competition designs, as well as packaging strategies for global names such as Warner Brothers. Kinder Bueno case study here: https://www.p-and-w.com/projects/bueno
Time frame: Present
P&W have been involved in marketing campaigns for all flavours and sub-brands of Tetley Tea since 2014. This includes work on printed advertisements, out-of-home marketing and digital adverts. P&W creatively assist the household name, which was founded in 1837, in efforts to modernise it in a bid to attract a younger, broader audience whilst protecting its market share. Tetley case study here: https://www.p-and-w.com/projects/tetley
Time frame: Present
Food innovators Tyson Foods Inc. wanted to expand their offering in Europe to continue its legacy with high-quality foodservice products. Under the Tyson flagship brand, the new range of 28 frozen poultry products is to be sold to restaurants, cafés and caterers. P&W provided clarity for chefs via a stand-out two-tiered packaging strategy, product colour-coding and mouth-watering photography, demonstrating an appetising representation of the cooked product, which P&W art-directed. P&W succeeded in creating the new strategic approach for the Tyson range, the packaging for which incorporates a total of 13 languages, to ensure the success of the brand across all European countries. A catalogue and comprehensive packaging guidelines were also generated. Two-tier Tyson frozen chicken case study: https://www.p-and-w.com/projects/tyson
Time frame: Present
Tyson Foods Inc. approached P&W as it wanted to expand into to Europe given the increasing number of consumers turning to plant-based foods. P&W redesigned its Raised & Rooted, brand, making the vegan, flava bean and pea-based products range appropriate for the European market. P&W ensured differentiation between each product via colour-coding. The strategy communicates the great Raised & Rooted product qualities, and the fun, spontaneous personality of the brand and eating experience. P&W has also created a comprehensive set of brand guidelines and designed promotional materials for Raised & Rooted. Plant-based Raised & Rooted case study: https://www.p-and-w.com/projects/raised-rooted
Time frame: Present
Universal Foods is a brand that believes everyone should have the choice of great-tasting food; it provides a consistently high-quality supply of food to kitchens across Europe. During our working partnership, P&W has been tasked to create the packaging designs for their new line of frozen poultry products which included art-directing new photography. In addition, we've created brand guidelines, brochures, catalogues, data sheets and more for Universal Foods, which, like Raised & Rooted, sits under the Tyson Foods Inc umbrella.
Time frame: Past
P&W are proud to have worked with Kroger, the USA's second-largest retailer with more than 5,000 locations, on creative projects. Our team has produced the packaging strategies for some of its own-brand products including two ranges of beverages for its much-loved Simple Truth brand. Despite the difference in time zones, P&W have worked closely and effortlessly with the Kroger team. P&W are pleased to have created dynamic design concepts, undertaken design developments and provided print-ready artwork files for the retailer, seeing projects through from brief to shelf.
Time frame: Past
Starbucks engaged with P&W to reinvigorate its food-to-go and eat-in packaging to dovetail with its commitment to sell better-quality, locally-sourced food. P&W devised a strategy to help the packaging become a promotional platform to communicate Starbucks' core brand values and ethical principles. Our team worked closely with RAP to produce the first fully-compostable sandwich packaging range for a UK high-street retailer. Brand quality endorsements and corporate communicators were introduced onto packs and POS materials. The "hand-crafted" deli design was implemented across sandwiches, breakfast solutions and more. The 100% compostable range exceeded all commercial predictions. Due to food sales surpassing targets and an overall 16% increase in store footfall (London stores) the range was introduced into the international market including in Spain, Poland, France and Germany.
Time frame: Present
P&W has been working with Japanese convenience store chain, Secoma, for over 25 years. The retailer now has over 1,200 stores in Northern Japan and, with the help of P&W, remains strongly associated with its excellent wine reputation and commitment to customer satisfaction. P&W is a trusted creative and strategic business partner of Secoma, creating retail brand principles, an array of corporate communications and ensuring engagement with consumers via a wide spectrum of touchpoints. From the annual project to redesign Secoma's Beaujolais Nouveau range to designing a new range of jelly-based sport energy drinks, our packaging work for the company is remarkably diverse. Secoma case study here: https://www.p-and-w.com/projects/secoma
Time frame: Present
For 27 years, P&W has worked on the Grandia brand, a range of canned coffees (to drink hot or cold) exclusive to Seicomart convenience stores. Challenging the dominance of national brands such as Boss and Georgia, Grandia consists of a line-up of blends. Canned coffee is huge in Japan, outselling Coca-Cola at stores and vending machines. Around every two years, P&W redesign new colourful, dynamic can designs to grab the attention of shoppers. This ensures Grandia always performs extremely well for Seicomart as one of their "hero" sub-brands.
Time frame: Past
A sake brand created for the UK market that embraces the distinctive beauty of Japanese calligraphy and contemporary Western typography. P&W was commissioned to create a new premium Honjozo sake brand that appeals to a broad age demographic within the UK market. Brewed at the 300 year old Ozawa brewery in Tokyo, the new brand is steeped in heritage. P&W's objective was to provide the perfect balance of modernity and refinement, with influences from the East & West. The logo design, inspired by Japanese calligraphy, was crafted in-house by P&W's Japan-born creative, using shuji (??) brush and ink techniques.
Time frame: Past
Assisting The Walt Disney Company in the creation of a retail brand exclusive to Tesco, P&W designed the range that provides families with nutritionally balanced meal solutions whilst engaging kids with Disney storytelling. Our team developed the concept further with engaging family-friendly games and puzzles on the reverse of the sleeves. The range represents a positive step forward for Disney, offering socially responsible meal solutions, while encouraging family bonding through a shared mealtime experience. Disney case study here: https://www.p-and-w.com/projects/disney
Time frame: Past
P&W developed a new brand for The Coca-Cola Company's 5th largest brand, Aquarius. P&W worked very closely with the brand's Senior Brand Manager on the branding and packaging strategy for the new range of refreshing low-calorie soft drink with benefits. We worked on every element of the brand launch, including Aquarius Vive's packaging designs, Aquarius promotional multipacks, POS materials and the brand's extensive corporate guideline document. From creating a master baobab leaf background to photographic management for advertising, P&W were involved in every creative facet. Aquarius case study here: https://www.p-and-w.com/projects/aquarius
Time frame: Present
Rebel Roots is a range of plant-based dried pastas for the UK market. P&W were approached to create a new brand to disrupt the tired pasta aisle. Its products have 2x the protein 2x the fibre of average dried pasta and just two main ingredients, chickpeas and lentils. Our brand identity and packaging strategy is daring, unmissable and full of character; there is no doubt it has shelf-standout. Inspired by protest posters, the hand-drawn logo is full of passion and dynamism. The brand is set to launch this year, with a primary aspiration to become a household name in the UK and Europe, tapping into the free-from market as well as being on the radar of shopper's just looking to make their meals a little healthier.
Time frame: Present
P&W has collaborated for several years with the world's leading supplier of Deglet Noor dates, on everything from branding and packaging design projects to crafting its corporate stationery and documents and a current website project. We have also created striking in-store theatre solutions for the brand that exudes quality. With our creative input, we've helped the company impress clients across the globe.
Time frame: Past
An elegant and sophisticated branding solution that achieves stand-out differentiation in the growing vitamin, minerals and supplements category. A distinctive identity and packaging design solution was required for Vitasmart, scientifically backed D-mannose female supplements. The brand needed to compete successfully in the growing market, currently worth £500m in Britain alone. The brand's founder, Oxford-educated medical professional Dr Samira Alishahi, is confident that the innovative, creative and strategic approach P&W has taken for her range of supplements will ensure its commercial success. Vitasmart case study here: https://www.p-and-w.com/projects/vitasmart
Time frame: Present
Sugarwise, the international authority for sugar related claims, is a client of P&W's. P&W designed its brand marque which helps shoppers identify the levels of sugar in food and drink products. The Sugarwise marque is a simple and effective way for shoppers, in both the UK and the EU, to make informed choices about the amount of sugar in food they are purchasing. P&W has also helped Sugarwise in the creation of guidelines, buttons, stickers, posters, presentations and logos for additional certifications and awards.
Time frame: Past
P&W has worked on two large-scale projects for Eroski, Spain's 4th largest retailer. In both instances we were required to incorporate four Spanish languages. The first project involved P&W defining brand principles for Eroski's 200+ SKU 'Basic' range, creating a retail strategy which portrayed every day, happy moments. The unique use of illustrations interacting with photography of the product on enhanced consumer connection and put a smile on the face of shoppers. P&W also redesigned the retailer's 'Core' range, which comprised of a vibrant easy-to-shop, modular system. P&W also constructed guidelines, shelf-ready packaging and shipping boxes for both ranges. Eroski 'Basic' case study here: https://www.p-and-w.com/projects/eroski
Time frame: Past
P&W created a charming and authentic new identity and packaging design solution for internationally renowned art company, ColArt. The demographic for the range of art materials are French parents and caregivers of primary school-aged children. The packaging solution better reflects Lefranc & Bourgeois' proposition as the leading supplier of art kits for children and are brought to life via colourful and endearing characters. The clear pack architecture makes the range easy to shop. P&W commissioned the watercolour character illustrations, working closely with the UK-based artist. The result is a strong retail presence for the range of Lefranc & Bourgeois art products that confidently communicate that brand's personality. Helping spark the imaginations of the budding artists.
Time frame: Past
The jewel of the ColArt portfolio crown, Winsor & Newton is one of the world's leading art material brands. P&W were tasked to elevate the packaging design solution for its top-tier range of 108 professional watercolour paints. Aiding consumer navigation of the vast array of colours whilst confidently articulating the authenticity of the brand, P&W's strategy was to reaffirm the superiority of the brand marque and ensure its various colourways were communicated clearly. The honest approach strengthened the hierarchy of information on the pack whilst ensuring the Winsor & Newton logo was positioned confidently in the centre of each. The silver tubes are a homage to the brand's original metal tubes from the 1840's.
Time frame: Past
P&W designed a range of vibrant sugar packs for Nevsky Sugar, one of the leading brands within its domestic market. P&W's brief was to define a new brand of 11 sugar products to help Nevsky dominate the mid-tier sugar market. The memorable, engaging brand identity has strong standout against competitor brands. The contemporary logo is iconic yet endearing and innocent, in-keeping with the brand name (which translates in English to "a smidgen" and overall identity. Charming animal character pairings and lively colour backgrounds, inject vibrance into this distinctive range.
Time frame: Past
Working for IHG, P&W were tasked to create a vibrant aesthetic for Hotel Indigo's breakfast offering, while encouraging guest to venture into city centres and explore. Our creative response was a visual feast of bespoke watercolour illustrative interpretations of significant landmarks. We created collateral for city hotels including Rome, London, Edinburgh, Paris and Barcelona. Appling the designs to materials, from entry cards and take-away cups to "grab-and-go breakfast bags and menu placemats, P&W's strategy ensures that wherever Hotel Indigo's guests go, they are interacting with the brand's welcoming aesthetic. Our input helped the chain become synonymous with each city environment.
Time frame: Present
Askul, the largest catalogue-based B2B retailer in Japan, first tasked P&W with a creative brief in 2016. Since then, P&W has developed the Askul own brand via numerous packaging solutions for food & beverage and non-food categories. From delicate teas (in collaboration with Lupicia) to rehydrating lemon-flavoured salt tablets, P&W has undertaken a variety of stimulating projects. The Askul team are delighted with P&W's contribution, which they feel provides an influence that is not achievable by domestic agencies. P&W's 'European' approach helps provide differentiation amongst a plethora of Japanese branded products.
Time frame: Present
Whitefoord LLP, an exclusive wealth management company in London, required a modernised brand image to represent its innovative approach and services. The new design, with its linked O's signifying unity between client and consultant, has a refined sensibility and a modern feel. Cobalt blue was chosen has the brand's colour, as it evokes trustworthiness and sincerity. The materials chosen for the investment company's stationery include carefully selected papers, varnishes and finishes of the highest standards. Our latest project involves designing signage for a new office interior.
Time frame: Past
A unique identity and packaging strategy for a range of premium flavoured vodkas. P&W created an identity overall aesthetic to conjure memories for consumers of fun times enjoying music at festivals with friends. Its identity exudes positivity, fun and vibrancy. Working closely with the brand's Managing Director, P&W created the branding and packaging solutions from the ground up, designing the glass bottle and soft-touch cap utilising 3D visualisation software and working closely with a bottle manufacturer. The aesthetics were inspired by contemporary Japanese design, with a jamboree of celebratory illustrated iconography.
Time frame: Present
Bill Buckley, a resident of the charming Cotswold village of Ilmington, contacted P&W to design his range of spirit products and to create a brand solution that built a cohesive identity across the range, resulting in clear recognition and strong shelf impact. As an orchard is the hub of the village of Ilmington and the heart of the brand story, an apple tree became the focal point of our logo. The meticulously crafted design solution includes bespoke sealing wax on each cap, helping to communicate the authentic batch-production of each bottle. P&W has also generated promotional materials for the brand's website and advertising campaigns. Spirit of Ilmington case study here: https://www.p-and-w.com/projects/spirit-of-ilmington
Time frame: Past
This award-winning brand of tequilas is made from agave entirely harvested by agaveros from the Camarena Family plantations in Los Altos. Villa Lobos is a perfect example of handcrafted tequila made with passion and care in the traditional way, thus P&W's brand and packaging redesign solution needed to better reflect this. Via meticulous crafting and detailing, P&W elevated the range of three tequilas, with embossed glass and striking metallic finishes. The resulting design expresses the passion of the traditional production craft.
Time frame: Past
Yuzu liqueur is a versatile liqueur which makes an exotic alternative to Pimms for a summer tipple. It is made with the filtered pulp of the Yuzu fruit, an oriental citrus fruit. Our challenge for Choya Yuza was to create a visual language that felt traditionally Japanese yet visually appealing to the UK consumer. The label design solution we created for the brand is elegant and feminine, reflecting the delicate flavour profile of the product.
Time frame: Past
Strong creative solutions often tell a story making a lasting impression. Our award-winning innovative bottle design for Bambarria 100% Agave Tequila, depicts the founding of Mexico City based on the prophecy of an eagle devouring a snake on a cactus. The cactus is moulded into the base of the glass bottle itself with the eagle on a clear label, so, when the bottle is turned, it appears to land on the cactus. The eye-catching and wholly unique bottle aesthetic has a remarkable on-shelf and online presence.
Time frame: Past
Heritage is a powerful tool for a brand, particularly one in the premium spirits sector. It was important that the label design presentation persuaded that this Veracruzano Mexican rum would be of superb quality. The ultra-premium rum is oak barrel aged made in small batches, from the state of Veracruz, and named after 'The Valiant Ones', heroic fighters in the Mexican Revolution. P&W's label solution for the brand has a sophisticated rich complexity to it, just like the alcohol itself. A coat of arms was constructed by our creative team to help define a convincing culture and heritage for the new brand.
Time frame: Past
P&W were approached by Hapsburg to redesign and rejuvenate its unique range of absinthe products. P&W gave the renowned brand, established in 1999, a broadened appeal via an invigorated approach to its identity and label. The result is that Hapsburg stand outs from the crowd with a refined appearance across its different products. The inspired approach rejuvenates absinthe and has resulted in a broad appeal for the brand today. Now Hapsburg represents a diverse new generation of absinthe drinkers; from new adopters to aficionados of the beverage, and is available across the globe.
Time frame: Past
P&W has partnered Wine & Spirit International since 2002, supplying highly innovative brand solutions. The company is a global brand owner, exporting premium and speciality wine and spirits to over 30 countries. Our relationship with the company has led to a diverse, commercially successful brand portfolio of products, sold via multiple channels, including Duty Free and high-end department stores.
Time frame: Past
P&W redesigned the Loseley range of premium ice creams with a humorous family portrait theme. Our team's research into the brand's aristocratic British heritage highlighted its key qualities, and our creative strategy was inspired by original portraits hung at Loseley House. Each pack features a specially commissioned portrait, hand-painted by different artists. At first the portraits appear to be Old Masters, but upon scrutiny reveal a witty twist; each figure is enjoying their ice cream in their own unique way. Our creative solution won eight international design and marketing awards. P&W helped the brand regain listings in Waitrose and Sainsburys, achieve first-time listings in Tesco and Asda, increase sales at National Trust sites by 24% and increase sales in theatres & cinema chains by 17%.
Time frame: Present
Working with Healthy Food Brands for over two decades, P&W acts as the company's dependable creative arm for its organic, free-from portfolio of brands. From RIFCo, a brand offering free-from meals and soups based on strong regenerative farming principles to Rayner's, a range of premium essences with an impressive 150-year heritage, P&W offer a wide variety of services including packaging design, brand identity, marketing materials and brand guidelines.
Time frame: Present
A uniquely ownable identity that taps into a 17th century farming connection was created by P&W for Switchle. The range of "curiously crafted" soft drinks are healthy, refreshing fermented soft drinks formulated with apple cider vinegar and honey together with other healthy and invigorating goodies. Key to the brands success is our design team's encapsulation of British eccentricity via the use of illustration, decorative typography and quirky Olde English phrases on the cans. The "curiously crafted" award-winning design represents an intriguing non-alcoholic tipple, guaranteed to make the taste buds tingle! Switchle case study here: https://www.p-and-w.com/projects/switchle
Time frame: Present
Rayner's Foods is a world leading manufacturer and supplier of premium quality culinary essences, baking essentials, oils and vinegars, established in 1851. P&W were tasked to revive the brand mark and packaging designs for Rayner's, including crafting a new range of vinegars. The vinegar bottles selected by P&W feature watercolour illustrations of the flavour variants alongside handcrafted script typography. The stylish, contemporary new aesthetic better represents the brand.
Time frame: Past
P&W designed the brand logo and packaging solutions for Free & Easy's new free-from cake mix and soup ranges. The packaging unites the eclectic products through the use of an illustrative style that is further bolstered by photographic serving suggestions. While crafting the range, P&W also updated the Free & Easy logo. The contemporary redesign retains its original chalkboard style, but with a fresh perspective. The range is available in major multiples and health-food stores nationwide.
Time frame: Present
P&W has refreshed the branding and packaging for the Really Interesting Food Company (RIFCo). The organic, free from, plant-based range consists at present of three meals and four soups, all of which come in 400g cans, with new jarred products set to join the range imminently. The vibrant redesign helps the brand better appeal to its primary Gen Z demographic and redefine it as the forward-thinking, future-proofing brand it is. Design details include layered graphic representations of exotic landscapes on the labels, that subsequently form the backdrops, while bespoke barcodes for each resemble growing crops. P&W's design team art-directed all photography and also created the RIFCo wordmark, as well as a 'Farming for the Future' monogram which sits on back-of-pack.
Time frame: Present
P&W has been creating packaging strategies and brand identities for British toy company Addo's brand portfolio for many years. From fashion dolls and soft toys to outdoor games and science kits, our team has helped develop the naming, brand identities and packaging strategies for its diverse products. Our designs for Little Lot are award-winning, including a GD USA and an International Visual Identity award.
Time frame: Past
Encouraging outdoor play was key to the design aesthetic for Out & About. Via a dynamic logo and an outdoor-themed packaging aesthetics, combining illustration and photography, the range promotes physical activity and getting little ones moving. Consisting of a range of over 30 garden and sand toys, sports & ball games and bubbles, the range is eclectic so the packaging architecture defined by P&W needed to be functional and easy to navigate. The overall result is practical but still engaging and fun.
Time frame: Past
Our award-winning solution for a range of over 40 preschool toys has undeniable stand-out. P&W created a holistic brand including the brand name, core brand logo, packaging design and style guide that is welcoming and playful yet explanatory and helpful. The solution adopts a white and vibrant colour palette which synergises with the colours of the toys. Vivacious colours are echoed in illustrations featured on-pack, helping the brand achieve a distinctive brand identity across the variety of different pack formats and products. Little Lot successfully competes in a highly competitive sector, available in Entertainer and Asda stores and on Amazon across the globe. Little Lot case study: https://www.p-and-w.com/projects/little-lot
Time frame: Past
P&W produced the brand identity and packaging solutions for a wide range of baby dolls and accessories, B My Baby. The range features everything from soft bodied and interactive dolls to carriers and nappies, encouraging children to develop nurturing skills and enjoy role play fun. Our design solution is simple and gentle, using a pastel toned colour pallet and an appropriate, easy-to-shop modular system to communicate product attributes to customers.
Time frame: Past
SANDsational comprises of a range 14 products containing mesmerising, mouldable sand. The range encourages imaginative play, creativity and sensory stimulation for all ages 3 years+. The brand marque and packaging strategy we created for the brand is playful yet easy to navigate for consumers. The logo incorporates a variety of bright colours, paralleling the vibrant sand colours contained within the kits. A modular system deployed on the packs ensures the packaging communicates all of the product characteristics and components clearly and concisely.
Time frame: Past
Woodlets is a range of traditional wooden preschool toys carefully crafted for little hands. The durable wooden toys needed an endearing brand identity and packaging design solution. As the brand encourages little one's imagination to run wild as they develop fine motor skills, coordination and problem-solving skills, the aesthetic P&W created had to feel natural yet inspiring. The charming woodland characters we crafted are featured on pack. They are friendly yet dreamlike, and incorporate a rainbow of colours, reflecting the aesthetic of the toys contained within.
Time frame: Present
This full range of different scaled vehicles varies from exotic Licensed Road Cars, Racing Series, Stunt to Large Scale Classic 4×4 Trucks. The brand personality and packaging aesthetic needed to exemplify speed, simulating the identity of a supercar brand. P&W was involved in the project from the outset, including generating the memorable brand name. The overall result is a desirable, highly giftable brand appealing to children across the globe whether they be aged 6 or 66!
Time frame: Past
P&W produced the brand identity for a new range of 18" dolls, uniquely designed for The Entertainer, the UK's largest independent toy retailer. Involved from the earliest concept stages, P&W was integral to the brand name generation, doll backstory invention and packaging concept creation. The selected brand strategy for the range of over 20 products is a uniquely contemporary approach, tapping into the late Gen Z and Gen-Alpha generations, the most technology-connected demographics there has ever been. The packaging solution features bold graphic elements and colours ensuring strong stand-out from competitor brands. B Friends case study: https://www.p-and-w.com/projects/b-friends
Time frame: Past
Endorsed by Nick Jr, Ready Steady Dough is a brand of over 20 products offering children hours of endless modelling dough. Emulating rolled dough, the logo created by P&W is spirited and cheerful. The vibrant yellow backdrop to each pack lets the photographic dough creations shine; the overall aesthetic is sunny and exciting. Communicating that children can develop their sensory skills and their imagination through playing with the product was essential. Therefore, P&W clearly conveyed these attributes on-pack via a square, sectional communications panel on the front of each pack.
Time frame: Past
P&W created a compelling brand and packaging for a British toy manufacturer's new range of Nickelodeon-endorsed experiment kit products. The 12 different products all inspire creativity, imagination, STEM and other key play attributes. Over 200 bespoke illustrations were fashioned by P&W for the packaging and more than 150 for the internal educational booklets. The colourful, eye-catching and united range has strong shelf presence against the incoherent and visually chaotic competitor brand's packaging. P&W also produced the dynamic brand logo, which has an alternating colour scheme, contingent on the product. Experimake case study: https://www.p-and-w.com/projects/experimake
