back to thedrum.com
As you may know, TikTok has recently become a big hit in the social media world. After it completely took off during the global pandemic, it has currently shown no sign of stopping or slowing down.
Due to the growth, TikTok has developed some pretty impressive ways to help businesses (big or small) make money from their video content or influencers showcasing their products on the app. This has lead to an explosion in popularity for TikTok marketing.
When looking into the ways your business can increase its revenue via the TikTok app there are 3 main areas to focus on to supercharge your strategy.
The first thing to remember is that you have to set boundaries and carefully think plan the processes behind your profile. Creating ‘SMART’ goals is the first step towards creating and organising your buzz-worthy content. SMART stands for Specific, Measurable, Attainable, Realistic and Timely.
Specific: ensuring you know what you are aiming to achieve with real numbers and deadlines. For example, you want to drive 60 new customers to your site within 90 days.
Measurable: making sure your goal is trackable, enabling you to evaluate your achievements along the way through data such as engagement rates, etc.
Attainable: working towards a challenging goal that is possible. Don’t expect to gain thousands of followers, likes and purchases overnight.
Realistic: being honest with yourself and what your team members are capable of (not forgetting your hurdles along the way).
Timely: means setting deadlines instead of just pushing towards something that will eventually get there one day.
At the end of the day, you want to be able to create consistent content which is tailored specifically to the audience you are trying to reach and sell to. This can be done by jumping on trending audios and hashtags that are industry relevant, then referring back to your SMART goals to build up your brand awareness throughout the platform. The increase in awareness should then drive more sales resulting in more revenue.
In 2020, TikTok introduced a partnership deal with Shopify which now enables brands and businesses to connect their Shopify and TikTok accounts. This now means brands can sell products via in-feed video ads, making it easy for customers to visualise the product and then make a purchase from what they see. The links can be viewed from product shopping ads followed up with voiceovers and captions giving strong call-to-action pointers.
The beauty of using this feature is that the ads don’t have to be perfectly polished to be effective.
Using the link in bio features
The link-in feature allows your business to drive an audience directly from the app’s bio to your business’s website. This now means you can in effect use your feed as a mobile-optimised landing page which will drive your audience and their clicks to specific product pages featured in your video content.
Now, you can link to your business’s website in your bio, using call-to-action voice notes and captions in your videos such as “check our bio” – this will help draw more customers to your products more quickly and easily for them to make a purchase.
