Mike has almost 20 years of experience in digital marketing. Having looked after all things digital for this band whilst signed to Island Records he saw a huge opportunity. Having gained experience in the early days of digital marketing in a small digital marketing agency he went on to create two businesses within the charity sector. These businesses ultimately created the foundations to what is now Passion Digital, a successful and rapidly growing 40+ person agency based in London. Through Passion, Mike has incubated a number of other successful standalone businesses such as Junkwize and Dropless, in addition to a variety of exciting internal projects such as: Digital Kitchen, SWinDig that focus on educating people in digital.