James is a digital veteran who has worked in the industry since 1995. He co-founded Pancentric 12 years ago having previously worked as a technologist in management consultancy. At Pancentric, he has worked with clients from across the insurance industry, including Direct Line Group, RSA, Bluefin Group, Towergate, Cigna and Zurich, as well as businesses from a range of other sectors. James is also a Director of the Design Business Association (DBA) and an evangelist of service design, a strategic approach that he believes businesses must use if they are to truly differentiate themselves from the competition.