When we heard recently that Chinese retail giant, Alibaba, is planning to launch app technology to help visually impaired users later this year, we got to thinking about what a great technological stride this is and then to reminiscing and thinking about how far apps have come. We have taken a look back at the App Store’s history and also a little at our own personal download histories…

So first to a look back over what happened between the launch of the first iPhone in 2007 and now:

2007

When the iPhone launched there was no app store and no SDK for developers, but this all changed quickly…

2008

When Apple released an SDK in February 2008 developers set about creating apps for the next iPhone to be released. That iPhone was the 3G, launched a day after the App Store that would provide its users with access to 500 new apps (which seemed like a lot when there had previously been none).

2009

Within a year, more than 1 billion apps had been downloaded and the landscape was already beginning to change when, in October 2009, in-app purchasing was introduced. This allowed developers to offer apps for free initially, giving users a chance for a free trial essentially.

2010

The first iPad launched and, consequently, apps were developed for this new device.

2011

The App Store for Mac launched and was a huge success, with more than 1 million app downloads on its first day.

Another major milestone of 10 billion downloads is reached.

2012

In March, downloads hit 25 billion. This was also the year an app we are very proud to have developed, Wonders of the Universe, was featured in the App Store’s Best of 2012.

2013

Downloads keep on coming, reaching 50 billion in May.

2014

The year of Apple Pay: being used initially for purchases in apps.

2015

In April, the Apple Watch hit the shops, meaning developers designing now not just for iPhone and iPad but also a wearable. We were honoured to not only develop one of these first apps, for cricket’s ECB, but to have it featured on the TV advert showcasing the new device.

Also this year downloads hit the 100 billion mark and the 4th Generation Apple TV launched with a built-in App Store.

2016

Notable in this year was the arrival of Pokemon Go, showcasing what AR really could do in a smartphone game, as well as causing people to interact with a fictitious reality in public.

2017

This year the iPhone had its tenth birthday and so the iPhone X was to be the anniversary edition of the hardware along with iOS 11 and the launch of ARKit to make augmented reality something developers could now access more readily.

2018

The tenth birthday of the App Store.

Read the full story to see what apps first caught our studio team's attentions.