The brief

“We’re starting our own business! We want it to be disruptive in the industry, cut through the jargon and be straight-talking. We’re gonna call it Yellow Sub. What do you think?”

Key objective

Yellow Sub wanted to challenge an industry that usually consists of three letter acronyms and bring geotechnics, hydrology and land regeneration kicking and screaming into a new age. 

Solution

This project was a complete blank canvas, meaning we could really go crazy with exploration and push the limits of creative design. We created a symbol, logotype, and even an animation that simplifies Yellow Sub’s process. The animated infographic takes the spotlight on the homepage of a clean, responsive website design that we helped create and develop too. It was all about making it playful yet informative, with an easy to understand language that breaks the typical jargon that you would expect to find.

Additionally, we built brand guidelines, collateral and kick-ass tees to allow the brand to sing loud and proud at every touchpoint. We even entered the world of 3D object creation, making a hand-size 3D model submarine which Alex takes on his cycling adventures - it’s very cultured.

We work hard to bring our clients vision to life and the journey so far with Yellow Sub has been creatively challenging - and we love it. We’re super excited to push this project out there and provide Yellow Sub with a platform to be proud of; one that represented their business wholeheartedly. Through openness, creative freedom and collaboration, we’ve been able to create a passionate brand for two passionate people.

Keep an eye out for #yellowsubversion, #yellowsublime and #livelifeyellow in the future!