Nucco - A UNIT9 Company has used the following skills/services in the project.
Reaching out to a wider target audience through a well-considered digital marketing strategy for Innovate UK
Nucco was appointed by Innovate UK to support the organisation in reaching out to a wider target audience through their digital marketing strategy. Innovate UK is the UK’s Innovation Agency, they fund and support science and technology innovations that will grow the UK economy.
The main task involved rebranding their YouTube Channel while producing new video series formats to share across their social media platforms Using our knowledge of branding and video, our team developed different extensions of the Innovate UK brand, each with a distinct visual style. These included animated guidelines, format structure creation and visual designs that have been used by all Innovate UK’s content service providers to generate consistent productions for online content.
“The insight fed into our content strategy contributed significantly to us reinventing our approach to content; this coupled with distribution expertise has massively increased our visibility”
– Pete Wilson, Digital Communications Manager at Innovate UK
Get in touch if animation is the right fit for your next project.